Word: cinnabon
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What American export is hot in Japan these days? Cinnamon buns--big, gooey pastries with an aroma that could send you into insulin shock. In 1999, when Atlanta-based Cinnabon opened its first outlet there, 300 people lined up to buy its buns, says Gregg Kaplan, president of the chain. Rather than try to sell cinnamon buns in Japan on its own, the company partnered with Sugakico, a successful operator of a chain of ramen-noodle restaurants. Two years later, sales are five times as high at Japanese outlets as at those in the U.S. of comparable size and location...
Beforehand, she and I had agreed that this visit's souvenir of choice would be a Cinnabon--a sticky, sweet cinnamon roll that is sinful, cheap, and wildly popular...
Just then, the man behind the Cinnabon counter caught my eye. "You can come forward, ma'am," he said, "These kids can wait...
...first I was just happy that I got to take my Cinnabon and be on my merry way much sooner. However, something about the incident kept bothering me, and I began to reply it over and over in my mind on the way home. Finally, it struck me: I was no longer one of them. They were kids. I was ma'am. I was a grown...
...here I am, an adult. In line for a Cinnabon...