Word: cinzano
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Dates: during 1930-1939
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...cheaper carbonated waters. Canada Dry's main trouble, on the other hand, lay in the fact that with Repeal, it went into the liquor business. It bought an interest in a brewery, secured exclusive U. S. sales rights on Johnny Walker Scotch whiskey, Sandeman's wines and Cinzano vermouth. Finally it began marketing Canada Dry gin. The company now admits that these liquor ventures were not altogether successful. Net profit for 1934 of $439,500 was, according to President Parry Dorland Saylor, "not all that we hoped it would be." Like many another liquor company, Canada...
...court bluntly named as villains the vermouth manufacturing firms of Cinzano, Cora, Gancia, forbade them to manufacture any bottled cocktails labeled MARTINI COCKTAIL or AMERICAN MARTINI COCKTAIL, made them pay the expenses of the trial and appeal, and ordered them to publish advertisements in ten papers to be chosen by triumphant Martini & Rossi, admitting their guilt...
Several years ago Martini & Rossi, who used to have a virtual monopoly of the export trade in Italian vermouth, received violent competition from the enterprising younger firm of Cinzano. They plastered the billboards and fences of France and Italy with Cinzano posters, cut deep into Martini profits...