Word: cinzano
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...bombing the Baker Library with empty beer cans as he flew over it in his old Fairchild. Harvard grounded him but graduated him too ('50), and the next year he had a chance to apply his learning when André Dubonnet, of the company that produces Dubonnet and Cinzano apéritifs in France, asked him to take over its musty little Préfontaines division at $210 monthly. "I was lucky," says Henrion. "I came into an antiquated business and just applied the book from Harvard...
...French have taste-tested Scotch whisky, Russian vodka, even American colas, but when aperitif time rolls around they remain stubbornly French, call for a Dubonnet, a Byrrh, a Cinzano or-most popular of all-a pastis...
...Italians have taken to business gift giving with a frenzy, heavily favor French champagne or Italian spumante, Scotch and cognac. Martini & Rossi, Cinzano and Carpano all send out packages or cases of their best vermouth. ENI, the government-owned petroleum combine, gives champagne in decorative holders; IRI, the industrial combine, sends cases of high-quality Maccarese wine. No one cleans up in Italy like the Italian police. Companies have taken up the custom, long observed by the populace, of giving them presents at Epiphany. One result is that on Jan. 6 it is often difficult to spot a traffic...
...codirectorship of Grandsons Roberto and Camillo Olivetti, representing two different factions. About all that they have been able to codecide is that they need the Agnelli syndicate to come in and buy one-third of Olivetti. To run Fiat and some 110 other companies that range from cement to Cinzano vermouth, Giovanni Agnelli's twelve heirs have put their combined holdings into a smoothly functioning holding company called Istituto Finanziario Industriale...
...fait rien. Donnez-moi un Cinzano...