Word: cinzano
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Dates: during 1932-1932
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...court bluntly named as villains the vermouth manufacturing firms of Cinzano, Cora, Gancia, forbade them to manufacture any bottled cocktails labeled MARTINI COCKTAIL or AMERICAN MARTINI COCKTAIL, made them pay the expenses of the trial and appeal, and ordered them to publish advertisements in ten papers to be chosen by triumphant Martini & Rossi, admitting their guilt...
Several years ago Martini & Rossi, who used to have a virtual monopoly of the export trade in Italian vermouth, received violent competition from the enterprising younger firm of Cinzano. They plastered the billboards and fences of France and Italy with Cinzano posters, cut deep into Martini profits...