Word: circ
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Russel Pergament's assault on New York City's ultracompetitive newspaper market is admirable for its audacity. Pergament is focusing on 18-to-34-year-olds, a segment that basically doesn't read newspapers. Last fall he launched amNewYork (circ. 209,000), a daily designed to attract the younger set by keeping news short and photos plentiful. It's free, it's small, and it's largely paid for by the Tribune Co., one of the nation's largest publishing companies. "What these kids like is fast, blather free and unbiased," he says. "Something to give them a good, comprehensive...
Industry analysts are unsure whether many young readers will ever convert to paying customers. But the analysts mostly agree that the freebies add value by increasing market share and attracting new, youth-seeking advertising dollars. The Tribune's RedEye (circ. 85,000), for example, has not turned a profit, but it has attracted 350 new advertisers to the Trib. Plus, since newspaper companies use existing assets like printing plants, journalists and distribution networks, the cost of added operations is incremental, says James Marsh, an analyst at SG Cowen Securities. Most of the free papers are break-even propositions...
...posting a majority of responses that say it's no big deal. Most Americans are outraged. TIME, your liberal slant fools no one. Ever wonder why your circ is dropping? Peter Zoeller Wilmington...
Newspapers, mostly town and regional ones, were attracted by the straightforward Q&A format, and they liked the price too. At $3 to $5 a week, even small local papers like the Walnut (Ill.) Leader (circ. 5,000) could afford it. An editor who recently changed jobs took "Savvy Senior" with him. "One of the first things I did was to call Jim and say, 'Hey, I want to get this in our paper too,'" says Wayne Frazer, general manager of the Spencer County Journal Democrat in Rockport, Ind. "People feel like they're getting their information from a friend...
...vigilant." Buckingham Palace refused comment about the Queen's private conversation. But rival papers scorned Burrell's account as a fantasy, quoting Palace sources as saying the Queen doesn't even spend three hours with her husband. The Sunday News of the World and its stablemate the Sun (circ.: 3.7 million), the Mirror's archrival, have done the most to crack the Mirror. They managed to procure a statement Burrell had prepared for his lawyers' eyes only - the lawyers say it must have been stolen - full of salacious details: Diana once greeted her lover Hasnat Khan, a heart surgeon...