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What convinced Scott was an article in Zillions, a consumer report for kids that evaluates everything from peanut butter to video games. The bimonthly magazine (circ. 250,000) is published by the nonprofit Consumers Union, which has been doling out advice to adults in its Consumer Reports for the past 55 years. The difference is that Zillions delivers buying tips with savvy humor and snazzy graphic designs and that the products are tested by an unusual group of experts: the kids themselves. Says Peggy Charren, president of Action for Children's Television: "Zillions figured out how to attract youngsters...
Honesty may still be the best policy -- but it is not always the one they are following out on the back forty. In a poll of readers by Farm Futures, a Minnesota-based agriculture magazine (circ. 205,000), more than half the respondents thought farmers' ethical standards had slipped during the past 10 years, and 30% admitted that they occasionally stretched the rules. The lapses often involved cheating on income taxes and government programs. Red tape seems to be a leading cause of the ethical backsliding: 60% of those polled agreed that "it would be impossible to make a living...
America's Purpose (ICS Press; $19.95) culls 16 essays from the small (circ. 8,000) but influential quarterly National Interest. It was in that journal two years ago that Francis Fukuyama fretted over the "end of history" and thus provided a slogan for cold warriors' dismay at the waning of the all-defining struggle and the surrender of the essential enemy. Since then, the right has split into isolationist and internationalist camps. In the pages of this slim volume the two sides square off for intellectual combat of a high order...
...assist the town with its fiscal problems. I would also hope that the News would come to be seen as an important voice internationally to tell the world how America feels." Maxwell insists that the News will "certainly not" install a staple of his beetle-browed London Daily Mirror (circ. 3 million) -- cheesecake photos of women...
...coverage, reams of special features. And like the networks, they have attracted a bigger audience. The San Francisco Examiner, one of the nation's few remaining afternoon dailies, has seen its street sales increase 25% since the start of the war. Big-city dailies like the Washington Post (circ. 781,000) and the Philadelphia Inquirer (circ. 520,000) have sold 10,000 to 20,000 extra copies a day. "Obviously, our readers see things first and very dramatically on TV," says Post managing editor Leonard Downie. "But the information is fragmentary and sometimes contradictory. We think our readers have...