Word: circarama
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Among the other big-drawing displays: a pondful of gleaming new boats, an avant-garde children's playground, the Macy-furnished ranch house, rows of shining 1959 cars, and the 360° Circarama film, a leftover from the Brussels World Fair, which has been updated by Walt Disney and fitted out with a Russian sound track. On opening day, uniformed girls handed out free Pepsi-Colas from gaily painted kiosks. More than 60,000 red begonia, white chrysanthemum and blue ageratum plants splashed color through the exhibits-not out of any special patriotic fervor, but because they...
...accordion-pleated aluminum roof. Between the two buildings, the U.S. plastics industry will construct an all-plastic pavilion made of 70 interlocked plastic sections shaped like hexagonal umbrellas. Separate from both will be a display of 21 U.S. auto models, a pool for U.S.-made boats, and a Circarama similar to the 360° movie screen that proved a hit at the Brussels World's Fair...
...American exhibits that have attracted most attention are the Unfinished Work and Circarama. Unfinished Work was housed in three small huts behind the main pavilion, an attempt to explain three problems which the United States still needs to solve--the American Negro situation, the crowded city, and vanishing natural resources. The display in photographs and explanatory signs emphasized not the problems themselves but the progress that has been made toward their solution...
...greatest American success has been Circarama. This Walt Disney movie (not cartoons) takes viewers on a 20-minute color tour of the U. S. A., an uninterrupted panoramic scene in a complete circle. The spectators stand inside the circle, look up, and rotate their heads so as not to miss any of the breath-taking trip from the Statue of Liberty to the Golden Gate. Excellent propaganda, even for Americans...
...small Circarama theater in the U.S. pavilion at the Brussels World's Fair, a white-haired man sat expressionless, arms folded, as the circular screen showed movies of U.S. great scenery and U.S. great works. It was the Fourth of July. Suddenly, when the screen showed an aerial view of scarred old mountains and a broad lake and in the midst of them the Colorado River's gleaming Hoover Dam, the old man acknowledged the applause of a small group of Americans standing around him. Thus was Herbert Clark Hoover, 83, happily reminded of his days as President...