Word: circarama
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...models of the Sputniks. For the U.S.-a continuous parade of European fashion models, decked out in American-made bathing suits, $15 chemises or $7,500 mink coats. Almost unnoticed in the wolf-whistling stampede toward the fashion models: the U.S. atomic energy exhibit. Other American attention-getters: the "Circarama," a 15-minute movie of America the Beautiful projected on a 360° screen; the IBM 305 Ramac, which produces answers in ten languages in ten seconds; a set of U.S. voting machines. The pavilion's transplanted "corner drug store" and restaurant sold hot dogs, hamburgers, milk shakes...
...companies clamored for space to peddle or promote their wares, Walt Disney and his businessman brother Roy O. Disney quickly upped their sights, raised millions by leasing plots to 55 companies. Pepsi-Cola came in to operate Frontierland's Golden Horseshoe soft-drink saloon; American Motors Corp. shows Circarama movies; Pablum recently opened a brightly decorated "baby-changing and feeding station" complete with a trained nurse who hands out free disposable diapers, safety pins, bottles...