Word: circe
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Dates: during 1950-1959
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Blitz's bitter rival Current (circ. 9,000) is like Blitz in every way except that it is antiCommunist. Last week Karanjia's brand of journalism landed him and his rival, Current Publisher D. (for Dosoo) F. Karaka in jail. The charge: forging and publishing a letter that was supposed to have been sent by U.S. Ambassador to India Chester Bowles...
Last week the city desk's Thucydides had a new job to sweat over. Tribune Publisher Helen Rogers Reid and her son, Editor Whitelaw Reid, 39, moved Herzberg over to run the slipping Sunday edition (circ. 596,775), which up to now has had no boss of its own. They want Herzberg to pep it up to closer competition with the fat, profitable Sunday Times (circ. 1,051,626), which in the past year gained 5,000 circulation while the Sunday Trib was losing 38,000. To prove that they mean business, the Reids are spending...
...Ogden Reid, in 1947. Weekdays, the Trib has been using more pictures, has reshuffled its editions to help street sales, developed some new columnists and given a better play to such old ones as John Crosby and Red Smith. As a result, the Trib has picked up circulation (present circ. 347,093). But the Sunday Trib's poor showing has held down the overall earnings. It will be Joe Herzberg's job to change that. Comparing the 335-page Sunday Times this week to the 217-page Trib, Joe Herzberg knew better than anyone else that...
...after the 1948 election, Editor Henry P. Slane of the daily Peoria Journal (circ. 68,000) sent Pollster George Gallup a bristling telegram: CANCEL OUR SUBSCRIPTION. Like Gallup, Elmo Roper, Archibald Crossley and all the pollsters who had confidently predicted a Republican victory, Editor Slane had a morning-after headache. With the editors of some 30 other U.S. dailies who canceled their subscriptions to the polls, Editor Slane cried: "Never again!" But like many another swearing-off, it didn't take...
Although Reader's Digest (circ. 15 million) is the world's biggest monthly, Owner-Editor De Witt Wallace still answers his own phone, edits most of the magazine's stories, and writes most of his own letters longhand. Last November, Editor Wallace sent off a letter to "Jerclaydon, Inc.," a company so obscure that he could not even learn the names of its officers. Wallace simply addressed the letter: "President...