Word: circe
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Dates: during 1950-1959
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...punishing part of their rivalry. To save money, they will merge their advertising staffs, sell ads for publication jointly in both magazines. (The plan is not a unit rate, since advertisers may buy ads in only one magazine if they want to.) The change will enable Harper's (circ. 150,000) and the Atlantic Monthly (178,000) to boost their combined ad guarantee to about 330,000 circulation...
...Steinbeck, the Reds' favorite U.S. proletarian novelist even after the cold war began, is now an outspoken antiCommunist. Last week, in Italy on assignment from Collier's, Steinbeck heard a haunting voice from his past. In an open letter published in the Communist L'Unità (circ. 800,000), Italy's largest daily, a contributor named Ezio Taddei asked what Steinbeck thought of 1) the wickedness of American soldiers, 2) germ warfare in Korea, and 3) General Ridgway. Cried Taddei: "Let your voice be heard, John Steinbeck, and it will be welcome...
...Read . . ." Lawyer Ferguson handed the Senator clippings from the Milwaukee Journal* (circ. 334,000), which has repeatedly hammered at his record in his home state and criticized his methods. Had McCarthy read the Journal articles? "Let me say," he answered, that "I won't read the Journal editorials either unless ordered by the court. It's a left-wing smear newspaper [that] follows the Daily Worker's line." How had he happened to read the editorial in the Post-Standard? asked Ferguson. Replied McCarthy: "Several of your readers sent it down...
Ferguson next showed McCarthy an editorial attacking him from the Washington Post (circ. 191,000). Had he read it? "It looks rather familiar," McCarthy answered. "I read substantially the same editorials either in the Daily Worker or the Washington Post." The judge interrupted to ask him: "Are you confused between these two papers?" Answered McCarthy: "They parallel each other pretty closely." How about the Christian Science Monitor, asked Ferguson, which has also criticized him? Is that "a left-wing smear paper" too? Replied McCarthy: "I can't answer...
...Journal and Bulletin (circ. 187,545) are pleased with Columnist Chase. Surveys show that 21% of men readers and 53% of the women read him-more than read the Hollywood columns, advice to the lovelorn, or even Pogo...