Word: circe
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Dates: during 1950-1959
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Charlotte's Observer, the biggest (circ. 138,183) daily in the Carolinas, is a newspapering nugget of gold that seldom glitters. Its news pages are a typographical mishmash, its editorial voice a whisper. Yet because in its leisurely stride it picks up every crumb of news in its territory, the 82-year-old Observer is one of the biggest profitmakers of its size...
...Ottawa, Kans. Daily Herald (circ. 6,194) was just starting its afternoon press run when the flood waters from the Kaw River began lapping at its doors. In the basement, pressmen rigged a block & tackle to hoist the electric press motor above the water, finally gave up the race when the flood kept coming. Then the Herald staff waded waist-deep out of the shop to set up an airplane shuttle service between Ottawa and a printing plant in Chanute, 80 miles away. The Herald didn't miss an edition...
...Manhattan, the Mercury-Chronicle (circ. 5,445) staff trundled eight-page forms out of the building through four feet of water, set up temporary quarters a mile away at Kansas State College. There they joined with the Kansas State Collegian (circ. 8,376) and the rival Manhattan Tribune-News (circ. 3,365) in a joint flood edition. The lola Register (circ. 4435) went to press with a farm tractor harnessed to the presses for power...
...boost circulation, the St. Petersburg (Fla.) Times (circ. 46,700) began running daily clues to $200 it had buried somewhere in the St. Petersburg area. Last week, as the final clue was printed, 2,000 assembled in front of the Times building to grab the first edition as it came off the press...
Pert, brunette Evelyn Caldwell, 42, who writes the "Penny Wise" shopping column for the Vancouver Sun (circ. 161,603), got a chance two months ago at a free air trip to Australia. When she asked Sun Publisher Don Cromie's permission to go, Cromie meditatively twirled the globe on his desk. "You know," he said, "Korea is only about four inches from Australia. You'd better drop in there and see how our boys are making...