Word: circe
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Dates: during 1950-1959
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...honest era in journalism, one which might well spread to big city dailies," wrote New York World-Telegram and Sun Columnist John McClain last week, as he attributed the following society item to the Mobridge (S.Dak.) weekly Tribune (circ...
...promotion department of Hearst's big (circ. 347,467) Los Angeles Examiner, the world's sorry state offered a fine chance to boost circulation. Asked the Examiner last week: "What are you doing to protect your precious personal papers and valuable documents in the event of atomic bombing?" Sure that few Angelenos were doing anything, the Examiner printed a coupon entitling them to get their insurance policies and other documents microfilmed at Examiner headquarters for 25?/ apiece. The Examiner promised, in addition, to deposit one copy safely in a vault in Colorado Springs. One Examiner reader was unimpressed...
Last week Yaleman Hobson moved into a job well calculated to suit a carriage-trade taste. He became managing editor of Harper's Bazaar (circ. 340,605), Sanhedrin of the high-fashion world. Hobson replaces Frances MacFadden, who retired after 18 years in the post. As the new M.E., Hobson will be chiefly concerned with Bazaar's non-fashion articles. But he will also read fashion copy and make criticisms from a man's point of view. Explained Editor Carmel Snow: "I think a man is terribly good for woman editors-I don't just mean...
...Rouyn, Quebec, the French-language Pays Neuf (circ. 2,700) proudly calls itself "A Weekly Paper with Life." Last week life was so quiet in Rouyn (pop. 8,808) that Pays Neuf published a Page One apology, putting into words what many a newsman has often felt. Said the paper: "The weekend was so quiet everywhere that putting out a newspaper this week was far from interesting. We believe that this issue won't please our readers much, but really it is not our fault . . . We are going through a barren period, and people do not seem disposed...
Only six months ago, the Denver Post moved into its new $6,000,000 plant as part of a big expansion plan. Already the dominant daily in the Rocky Mountains, the fast-growing Post (circ. 226,866) hoped to boost circulation, profits (more than $1,000,000 last year) and advertising still more. Circulation and advertising climbed, but expenses climbed faster. Last week Editor & Publisher Edwin Palmer Hoyt decided to pull in his horns. Said Hoyt: "We've decided it is time to pause, recapitulate and prepare to recommence...