Word: circe
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Dates: during 1950-1959
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Last week her skill in attracting readers-both male and female-catapulted Columnist Edwards, 48, into the top woman's job in British journalism: assistant editor of Lord Rothermere's Sunday Dispatch (circ. 1,834,859). The Sunday Dispatch won Anne away from Beaverbrook with the fanciest offer ever made an English newswoman, including a pale blue car, an endowment policy that will put away some of her salary tax-free for old age, a fat expense account, and well over $20,000 a year...
Many an Illinois daily considered the story front-page news. A six-year-old boy in Normal, Ill., had disappeared, and divers were brought in from Chicago to plumb an ice-covered gravel pit that the child usually crossed on the way home from school. But the Bloomington Pantagraph (circ. 39,384) last week steadfastly played the story on page 3. Reason: it was local news (Bloomington and Normal are twin cities), and the Pantagraph never uses local stories on the front page...
...disappeared. A trade magazine for admen, Tide was founded by TIME Inc. in 1927, sold in 1930, and drifted through a series of ownerships before Bill Brothers Publications (Sales Management, Rubber World) gave it a whirl in 1956. In a field dominated by Advertising Age (1958 circ. 41,961), Tide was always out. Last week the magazine was absorbed (estimated price: $150,000) and closed out by Vision, Inc., a closemouthed Madison Avenue publishing house that operates a grab-bag set of properties...
...owners put out the fortnightly Vision (circ. 113,315), a notably uncontentious Spanish-language business-news magazine that is flown into 19 Latin American countries. Visão (circ. 45,886), a sister publication to Visión, is a Portuguese-language news weekly in Brazil. In addition, the company has a half interest in Semana, a news weekly published in Bogota, Colombia, owns the profitable business-pamphleteering ("Just Between Office Girls") National Foremen's Institute...
...Noel Macy, of the family that controls a profitable string of nine dailies in New York's wealthy Westchester County. Barlow, who has steered through plenty of adversity of his own, will merge Tide's ankle-deep circulation (12,825) with the weekly Printers' Ink (circ. 32,231), another property in the wide-angle field of Vision, and hope for a change in publishing trade winds...