Word: circe
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Dates: during 1950-1959
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Pavel Satyukov, editor of Pravda (circ. 5,500,000), is an unknown who puts out perhaps the dullest newspaper in the world. Izvestia (circ. 1,800,000) Editor Aleksei Adzhubei, 35, is very well known indeed, partly because he is Khrushchev's son-in-law. But though Adzhubei might have been helped by the family connection, his ability is not disputed; as editor of Komsomolskaya Pravda (party youth organ) from 1957 to 1959, he cut down on party propaganda, racked up a notable circulation increase. Author Mikhail Sholokhov, 54, is a devout Bolshevik who fought the White Guards...
...labs, plans to test food products, toilet goods and cosmetics in an attempt to catch up with Good Housekeeping's seal of approval testing program. Indeed, Herb Mayes's plans for McCall's have few limits: he predicts he will overtake the Ladies' Home Journal (circ. 5,685,245), grande dame of the women's magazines, "within less than two years...
Truth Can Pay. Many Mexican publishers tolerate these practices; some sell news space themselves. Advertising income is low-a full page in Excelsior (circ. 95,000) sells for $504-but the editorial columns command a fat price: one Mexico City magazine makes more from that source than from...
...Terrible Twins. Early this month the Laborite Daily Herald (circ. 1,464,773) bannered a new charge against der Alte: DR A. JOINS A-BOMB CLUB IN SECRET. Burden of this "scoop" by Herald Air Correspondent Gilbert Carter was that West German money and scientists were helping to build France's Abomb. Outraged, West German Defense Minister Franz Josef Strauss denounced Carter's story as a phony, invited Carter to inspect West German research centers-and the French-German Ballistics Research Institute in Alsace-to see for himself. For telltale days Carter hesitated; when he finally did accept...
...Newhouse gets two fashion magazines-Charm and Mademoiselle-and Living for Young Homemakers, with a combined circulation of 1,826,360, plus Astounding Science Fiction, Air Progress, Hobbies for Young Men, Baseball Annual and Football Annual. Newhouse plans to blend Street & Smith's Charm (circ. 635,706) with Conde Nast's Glamour (circ. 671,441), will otherwise keep the firm intact as a subsidiary of Conde Nast. Street & Smith lost better than $200,000 last year, but this is a condition that Sam Newhouse, whose 14 newspapers and seven radio and TV stations comprise a productive $175 million...