Word: circe
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Dates: during 1950-1959
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Goatee aflutter, walrus mustache aquiver, Colonel Harrison Gray Otis, 48, late of the Union Army and-in 1886-editor of the Los Angeles Times (circ. 2,500), fired his editorial cannon ball into the boom-frantic town by the Pacific. To the pueblo settlement seething with rainbow chasers, this shot barked out a gruff prophecy: thenceforward, the Times and her guardians would man the lanyard of Los Angeles' destiny...
...flood in from wire services and network publicity mills. CBS alone churns out 100,000 stories a year for 1,200 publications, and the network even plants finished feature articles in dailies and some magazines. In addition to Sunday supplements-often modeled on TV Guide, the most successful magazine (circ. 5,315,659) started since the war-most newspapers each day feature syndicated TV critics and program previews, give free rein to scores of local' TV columnists. Though many newspapers balked for years at carrying radio program listings without charge, the great majority of dailies now carry TV logs...
...never tire of hearing San Francisco's praises sung. "You go ten days without writing a column about how great the city is," says Caen, "and you start getting letters saying 'you don't love us any more.' " His most popular columns in the Examiner (circ. 246,186) are the periodic panegyrics he calls "fog creeping through the bridge" pieces; in them he ranges rhapsodically from the hills (he claims there are 30) to the weather (which he says beats sex as the city's "Topic A"). He even manages to extol such dubious assets...
...Gould or the readability of the New York Herald Tribune's syndicated (90 papers) John Crosby. But in terms of his effect on which way the dial turns, he is the nation's most influential TV critic. Last week the Tulsa Tribune became the 96th newspaper (total circ. 15 million) to take his TV Key. Among other subscribers: the Chicago Tribune, Philadelphia Bulletin, Baltimore Sun, Los Angeles Herald & Express, Detroit Times, New York Journal-American. A survey of viewers in Kansas City, where TV Key runs in the Star, estimated recently that a Scheuer boost could fatten...
Only three days after the Conservative Party's upset victory in Canada last week (see THE HEMISPHERE) one of the country's biggest magazines, Maclean's (circ. 516,587). came out with an editorial postmortem on the election results. "The mysterious and complicated and precious and precarious institution called democracy," argued fortnightly Maclean's, "once more has proved to be roughly as enthralling to the average voter as a case of fallen arches." Not until the second to last paragraph did the magazine reveal its own Achilles' heel. The doleful editorial had been written before...