Word: circe
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Dates: during 1970-1979
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...tones did Managing Editor Walter Burns make his wishes known to Reporter Hildy Johnson in that 1928 Broadway classic The Front Page. Generations of fire-breathing editors have embraced this persuasive management technique, but one news'executive is flirting with an unusual alternative: democracy. At the Minneapolis Star (circ. 226,828), rank-and-file editorial employees have been given an active role in deciding how to reshape their foundering evening paper...
...words of Publisher Donald R. Dwight, 48, "a warmed-over daily news report that was neither timely nor very interesting." The Star had lost 75,000 subscribers since the 1950s. Last July, for the first time in its 59 years, the paper fell behind the morning Tribune (circ. 226,899). Both are owned by the Minneapolis Star & Tribune Co., publisher of Harper's magazine...
...moving into its 30s. At Denver's Straight Creek Journal and Seattle's Weekly, the average reader's age is 35. "Politics doesn't sell on the front page since Viet Nam," says Bruce Brugmann, 43, editor and publisher of the San Francisco Bay Guardian (circ. 35,000). "We put politics on the front page, but we have to highlight it with where to find the best sandwich...
Even before the quest for the best replaced muckraking as front-page material, it was difficult to define alternative newspapers. In size, they range from the Village Voice (circ. 170,000), to the Straight Creek Journal (circ. 5,500). Most of the 40 papers (combined circulation 1.5 million) in the year-old National Association of Alternative Newsweeklies are tabloids serving urban areas. But at least one is a full-size broadsheet (Willamette Week in Portland, Ore.), and others are statewide (Maine Times), suburban (Pacific Sun in Marin County, Calif.), rural (California's Mendocino Grapevine) and even insular (Maui...
Reader (free circ. 97,000) now regularly runs to more than 100 ad-rich pages a week, and grossed almost $2 million in 1978. Ad revenues at the Minneapolis-St. Paul Reader (no relation) were up 410% in 1977 and 298% last year. Seattle's Weekly (circ. 15,000) won a contract to print the program for the visiting King Tut exhibit, and the Ithaca (N. Y.) Times and the local Chamber of Commerce collaborate to publish a calendar every summer. There is even an alternative chain: the Times/Advocate Newspapers, with papers serving western Massachusetts (circ...