Word: circe
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Dates: during 1980-1989
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...Journal/Europe maintains the gray, no-nonsense style and about 50% of the content of the original, which is the largest U.S. daily (circ. 2 million). A 50-member European editorial staff supplies features and news of regional interest; the paper's model is the Asian Wall Street Journal (circ. 25,000), which started in 1976 and turned a profit last year...
...Detroit may be the nation's hardest fought, and it is almost certainly the costliest. Detroit is the nation's fifth largest metropolitan area (pop. 4.4 million); its News and Free Press are the ninth and tenth largest U.S. dailies. The owners of the morning Free Press (circ. 632,000) acknowledge that the paper lost $9 million last year. They assert that the all-day competitor, the News (circ. 643,000), lost twice that much in 1982, even though it has a solid 60%-to-40% lead in advertising linage, largely because the News offers discounted...
Perhaps nothing is harder to satirize than a venture that is already a caricature of itself. By that standard, the ultimate challenge to a parodist would have to be the weekly scandal sheets sold at supermarket checkout counters, epitomized by the 56-year-old National Enquirer (circ. 5 million). The Enquirer and its imitators, including the Globe, Star and National Examiner, feverishly mine such exotic "news" as people biting snakes, unimaginably obese couples losing hundreds of pounds, clergymen having visions of aliens or ghosts, and almost any gossip involving the Kennedy family...
Dorothy Ridgway was nine in 1960 when wire services reported that she was dying of a rare bone disease and that her only wish was for Christmas cards: a kindly world sent 600,000 of them within weeks. This year Parade, the ubiquitous (circ. 22 million) Sunday newspaper supplement, decided to visit Dorothy, now 31 and alive after all. The portrait in the Dec. 19 issue was vivid down to the last teardrop: Freelance Writer Dotson Rader found Dorothy, stunted and virtually housebound, living with her parents in Roanoke, Va., sustained by memories, dreams and a disability check...
...features vivid sports coverage, a populist-conservative editorial page and, emblazoned across the front page, hard-selling headlines sometimes 4 in. high. (Samples: TORTURE MODEL TEEN TO DEATH; POLS TAKE CARE OF SELVES.) The tabloid format boosted circulation by 48,000. Stephen Mindich, publisher of the weekly Boston Phoenix (circ. 140,000), is an admirer: "The Herald may hype stories, but the facts are correct, and it has credibility." Advertisers, however, have not been buying. Edward Eskandarian, president of the Boston advertising agency Humphrey Browning MacDougall Inc., explained: "The Herald has an older, downscale audience, while the Globe delivers...