Word: circe
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Dates: during 1980-1989
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...also depressing. Too many images of death, disease and disaster. "Pictures of animals being slaughtered," she shudders. No dream houses on fantasy islands. All that is about to change. After two years and about $30 million in losses, the German publishers Gruner & Jahr have just peddled the monthly Geo (circ. 256,000) to Los Angeles-based Knapp Communications, which publishes Architectural Digest and Bon Appétit. Geo's new editor in chief: none other than Rense. Says she: "The magazine will have no more news, no more ecology, no more people lying in gutters with open sores...
After seeing what Rense did with his tired little trade book, Knapp, 45, started throwing other challenges her way. In 1975 he purchased the budget recipe book Bon Appétit from the Pillsbury Co. Under Rense's stewardship, Bon Appetit (circ. 1.3 million) has become the culinary equivalent of Digest, with glossy color photographs of such dishes as caramel cream puff bouchees and oyster and spinach souffle. Says Rense: "I have no interest in a magazine that tells you 1,001 ways to prepare hamburger. I wanted a cooking magazine for people like me who are too busy...
...never at a loss for a good line. When challenged to use the word horticulture in a sentence, she instantly replied: "You can lead a horticulture, but you can't make her think." Insiders at The New Yorker are chuckling again over that gag. The prosperous, sophisticated weekly (circ. 504,000) has, for the first time in its 56-year history, acquired another publication: Horticulture magazine (circ.104,000), a 77-year-old gardening monthly published by the Massachusetts Horticultural Society...
...understands the power of a free press better than Nicaragua's Sandinistas, who overthrew Dictator Anastasio Somoza two years ago with the help of the crusading opposition newspaper, La Prensa. Under Somoza, La Prensa (circ. 75,000) had paid a steep price for its dissenting views: its reporters were beaten and jailed, its offices were bombed, and finally its unflinching editor, Pedro Joaquín Chamorro, was murdered by Somoza's henchmen. When the Sandinistas came to power 18 months later, they promised to create a pluralistic society in which freedom of the press would guaranteed...
...reasons of health, to concentrate on helping her son with the paper. One month later, La Prensa was paralyzed by a Sandinista-induced labor dispute that ended only when Pedro Joaquín's uncle Xavier, a staunch supporter of the Sandinistas, started his own newspaper, Nuevo Diario (circ. 30,000). When that competition proved ineffectual in undercutting La Prensa's influence, the Sandinistas employed sterner measures...