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...newsletter business, a onetime Associated Press Washington bureau reporter who in 1923 borrowed $1,000 to start a mimeographed financial and Government tip sheet for businessmen, gradually built his weekly Washington Letter to a circulation of 250,000, and added four specialized letters (tax, agriculture, Florida, California -combined circ. 50,000), along with a monthly Changing Times magazine (circ. 1,000,000), all serving up more-or-less inside dope written in the skeletal style of telegram English; of heart disease; in Bethesda...
...voice of Mormonism characterizes the American scene from Salt Lake City. Deeply concerned with U.S. morals, the Deseret News (circ. 90,224) finds them slipping everywhere -toward permissiveness, collectivism and individual irresponsibility...
Forbidden Fruits. Today, the quarrels of the past have been set aside, and both papers enjoy healthy profits. Not only does the Tribune (circ. 109,738) no longer needle Mormons; it also carries a lot of Mormon news. Some people feel the papers get along a little too well. For one thing, advertisers must pay 75% of the papers' combined rate to place an ad in one paper. Beer and cigarette advertisers feel that this discriminates against them, since they are not allowed to place ads in the News. Ironically, the News then benefits from the forbidden ads since...
...years back, some journalists thought Negro papers would have to fold. Instead, 39 new Negro weeklies and semiweeklies have been started in the past 2? years, bringing the total number of papers to 171. Many are making a profit. There are only two dailies: the aggressive Chicago Defender (circ. 32,000) and the conservative Atlanta Daily World (circ. 20,000). The New York Amsterdam News (72,400) and Detroit's Michigan Chronicle (48,300) are the largest weeklies and among the best...
Rumors of trouble at the Herald-Traveler Corp. have circulated through Boston for almost a decade. Once the Boston paper, the Herald now trails the morning Globe (circ. 231,300) by 77,000 copies, while the Traveler, which held a 74,500 lead over the afternoon Globe in 1947, had fallen a few thousand copies behind. "We found increasing difficulty in the p.m. field," said Akerson. "In the afternoon you're fighting against the tide." Both papers were losing money, but the Traveler's losses made up the bulk of the total, which began in 1962 at about...