Word: circe
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Despite the drop in deliveries, the papers held the monthly subscription rate at $1.25; and to their relief, they drew only scattered murmurs of complaint. At Asahi Shimbun, the country's biggest daily (circ. 5,100,000), only 20 or so subscribers, said an executive, "registered unhappiness." By such evidence of reader imperturbability, the association was encouraged to hint that even greater deprivations are in store. Before the year is out, said a spokesman, the Sunday paper in its entirety, morning and evening, may be a thing of the past in Japan...
Even if Youngstown's Guildsmen hold out long enough to cop the national title, they will have to go some to unseat the North American champions. On June 4, typographers struck Montreal's La Presse, a French-language daily that is the city's biggest (circ. 253,607). Having come to terms with the strikers, La Presse went back on the newsstands at the turn of the year-just 214 days after it stopped publishing...
Tucson's morning Arizona Daily Star (circ. 44,000) was up for sale and, at an asking price of $8,000,000, it seemed a good buy. Profits were high and the paper owned valuable real estate besides. Prospective purchasers ranged from Robert White, co-publisher of the prosperous Mexico (Mo.) Ledger, to Minneapolis Star & Tribune President John Cowles. But the out-of-towners never made it. The afternoon Tucson Daily Citizen (circ. 45,000) beat them to the draw by anteing up $10 million for the Star because of "a desire to see this strong, outspoken newspaper remain...
...troubled spots here and there, U.S. magazines have never enjoyed better collective health. All signs, reported the Magazine Publishers Association, point to the first billion-dollar advertising year in magazine history. Ad revenue for the first nine months of 1964, said the M.P.A., which represents some 300 magazines (combined circ. 160 million), set a new high at $698 million-up 7.2% over the same period...
Break with Tradition. Sometimes soberly, sometimes shrilly, a number of church journals this year have broken with longstanding traditions of noncommitment. The nondenominational Christian Century, perhaps the most influential of Protestant weeklies (circ. 38,000), has not only come out for Lyndon Johnson, the first presidential candidate it has endorsed since Wendell Willkie; it has also published an anti-Goldwater editorial in almost every issue since the G.O.P. Convention last July, attacking Barry for "stridency and military recklessness," "obsessive nationalism," and "promoting racist exploitation." Christianity and Crisis, a small (12,000) but prestigious journal of Protestant opinion, broke...