Word: circe
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...lanky, red-haired Gene Wirges, 34, running the weekly Democrat (circ. 3,600) in Morrilton. Ark., has been a basic course in the varieties of violence...
Wirges and the Democrat carefully cased the situation before declaring war on the city-county machine-a fight for which Morrilton's other weekly, the Headlight (circ. 1,600), had no stomach at all. When Democrat editorials began hammering at Hawkins and his gang, Headlight Editor Earle Haynes maintained the courteous silence of a man who has been "selected" three times: once as city recorder, once as alderman, most recently as Morrilton mayor (to replace the incumbent, who resigned because of ill health...
...title was a teaser: "A New Face Without Surgery." Then, in six pages of text and startling pictures, Look magazine (circ. 6,700,000) described "Chemerasure," a new breakthrough in the beauty business. "The treatment." reported Look in its Aug. 29 issue, "is the latest advance in substituting a chemical for the surgeon's knife." The article was directed at "the thousands of women who spend millions of dollars each year hopefully trying to regain the facial appearance of their more youthful days." For $1,000 they could have a two-week stay at the Budkon Center in Westport...
What Rita Hayworth was to the American G.I., a lissome lass named Jane was to the British Tommy-and more. Jane was the comely blonde heroine of a comic strip in Britain's giant Daily Mirror (circ. 4,593,263). She somehow managed to lose her clothing at least once a week, and she was so popular that the morale of the R.A.F. was said to rise and fall with her skirts. Minor victories from the Mediterranean to Malaya were attributed to the fact that Jane was unblushingly bare on a particular morning. After the war Jane continued...
...export strategy was a desperation maneuver by pressmen of John S. Knight's Miami paper, the Herald (circ. 336,211). When the pressmen's contract expired earlier this summer. Knight coldly pointed to their high overtime record (an average $8,700 a month since January), proposed a modest pay hike if the pressmen would agree to shave the overtime. When the pressmen walked out on Aug. 1, Knight was ready for them: he sent in an emergency press crew, and the Herald never missed an issue...