Word: circe
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When he is in the mood for Yank-baiting, no one does it with more enthusiasm than Yank-admiring Lord Beaverbrook, 81, Canadian-born proprietor of the London Daily Express (circ. 4,250,000) and three other British papers. Beaverbrook's intermittent brand of anti-Americanism rests on the suspicion that the U.S. is out to reduce Britain to satellite status, has manifested itself in everything from his opposition to a 1946 U.S. loan to Britain ("We have sold the Empire for a trifling sum") to wild editorial outcries at the Ford Motor Co.'s recent...
...political priming of what he likes to call "pro-Canadianism"-is the fast-spreading U.S. technique of "split-run" advertising; starting late last year, the Saturday Evening Post, McCall's, LIFE and Look opened Canadian-circulation copies to specifically Canadian advertising. Canadian magazines, led by Maclean's (circ. 515,577)-professed to see the handwriting on the wall...
Where the Examiner on Old Man Hearst's death in 1951 had a 70,000 circulation lead, the latest official figures now give it only 559 more subscribers than the Chronicle (circ. 281,240). In advertising, the Examiner still leads, but the lead is dwindling: in the last four years the Chronicle has increased its yearly ad linage by 6,000,000 lines, while the Examiner has added only...
...money, Thomson acquires a five-sixths interest in the venerable, liberal Belfast Telegraph (circ. 196,000), biggest and best daily in Northern Ireland's overcrowded field, plus the Belfast Weekly Telegraph, the daily Telegraph's international edition, which circulates to Irishmen round the world. The deal also includes Ireland Saturday Night, a prosperous sports magazine with 100,000 subscribers, and two other thriving Irish weeklies...
Caught in a squeeze between the News (circ. 480,673) and the morning Detroit Free Press (500,220), the Times has long been courting disaster, and its demise has been freely predicted (TIME, May 9). Between 1950 and the moment of its death, the Times's circulation plunged from 440,317 to 373,295, and only transfusions from healthier members of the Hearst empire kept the paper alive...