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Also troubling is the fact that it is far from certain that either Detroit paper is in immediate danger of failing. While Knight-Ridder executives insist the Free Press (circ. 639,312 daily; 735,000 Sunday) cannot survive continued competition from the News (circ. 686,787 daily; 840,000 Sunday), Needelman's report paints a different picture. Both papers, he says, spent "extravagantly" in the expectation that they would either triumph over the competition or be rewarded anyway with a lucrative J.O.A. Monies currently cited by Knight-Ridder as part of the Free Press's $100 million losses were once...
...Gephardt's Iowa organization secretly enlisted a small-town newspaper publisher to serve as a front man and paid local residents $20 an hour in cash to distribute and collect the ballots. Keith Dinsmore, Gephardt's Iowa communications director, cut the deal with Ken Robinson, publisher of the tiny (circ. 1,500) Bayard News. At a late-afternoon dress rehearsal at the Starlite Village hotel, adjacent to the auditorium, Robinson sat quietly while Dinsmore instructed Drake University students and a handful of other paid recruits on how to poll the 8,000 Democrats expected for the event...
...Bela Lugosi from the 1931 film Dracula. Around the vampire's neck hangs a pendant that resembles a six-pointed Star of David, the symbol of Judaism. When the boxes first appeared in stores last month, offended shoppers complained to the Minneapolis-based company. After the Cleveland Jewish News (circ. 15,000) picked up the story, General Mills agreed to change the box cover to a design without the pendant. The offending package had gone through routine approvals, corporate officials explained, but no one at General Mills or its ad agency, Saatchi & Saatchi Compton, had noticed the Star of David...
From the moment it appeared as a leading voice of the feminist movement in 1972, Ms. magazine has defied convention, punctured myths and helped to mold public opinion on women's issues with a sharp, witty and often bristling style. Despite its influence, however, the monthly (circ. 480,000) has rarely turned a profit. Turning to the Aussies for help, Co-Founders Gloria Steinem and Patricia Carbine announced they will sell the publication to the John Fairfax company, a major Australian communications conglomerate, for an undisclosed price believed to be as much as $15 million...
...started Spin two years ago with a $500,000 loan from his father, but maintained editorial independence and was the sole owner of the Spin trademark. Off to a promising start, Spin has built a circulation of 150,000 and become a respectable challenger to its archrival Rolling Stone (circ. 400,000). But the elder Guccione, whose company has taken about $3 million in losses on Spin, wanted to assume authority over the magazine by making it part of the Penthouse business. His son refused to give up control and now hopes to keep Spin alive with backing from outside...