Word: circe
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...decks of a headline were transposed, the sports-page date was upside down, and the logotype read: THE OREGONIAN OREGON JOURNAL. But what was most surprising of all about the paper was that it appeared at all. It was published jointly by Portland's frequently feuding morning Oregonian (circ. 242,035) and evening Journal (circ. 187,588)-and union employees of both papers were on strike...
...months, publishing circles have buzzed with the rumor that the New York Journal-American (circ. 599,536), biggest afternoon paper in the Hearst chain, was selling out to Scripps-Howard's afternoon New York World-Telegram and Sun (circ. 450,486). The rumor gained currency in the light of two major Hearst and Scripps-Howard mergers: last year's merger of Hearst's money-losing International News Service with Scripps-Howard's United Press, and last summer's union of Hearst's unprofitable San Francisco evening paper, the Call-Bulletin, with Scripps-Howard...
Assigned to do a term paper on television critics, Iowa State University Coed Elisabeth Dwight recently sought help from her father, Ogden Dwight, who happens to be the TV critic for the Des Moines Register (circ. 224,337). How much influence, she asked, does the television critic possess? Replied Dwight: "Not a damned...
...carried 2,400,344 last year. The number of U.S. dailies using run-of-press color has increased 25% since 1956. Color now appears in more than 800 U.S. dailies. Even small-circulation papers are taking on hue: last year only four papers outranked the Midland, Texas Reporter-Telegram (circ. 17,650) in the use of color advertising...
...British Labor Party and its mightiest press mouthpiece, London's Daily Mirror, have long drawn strength from a common source: young people. The Labor Party grew to power with help from Britain's discontented, we-can-change-the-world young folk. The Daily Mirror (circ. 4,571,000), serving up a spicy blend of triangular love, bloody crimes, and pictures of young ladies in the near buff came to command the world's largest newspaper audience of readers under 35 years: some 1,500,000. But in recent months, the Mirror has begun to wonder...