Word: circe
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...beckoned newspaper ads last week. The commodity on sale: a magazine article offering "penetrating guidance" to "anxious" husbands and wives with "secret worries." What lifted many eyebrows was not the subject of the article but the magazine that touted it: the staid Reader's Digest (world circ. 20 million), which for most of its 36 article-packed, circulation-enriching years has delicately skirted the subject it still refers to in chuckly anecdotes as "the facts of life...
...Ohio political editors, the Youngstown Vindicator's lisping, kewpie-faced Clingan Jackson, 50, has already picked his favorite in the seven-way race to win the Democratic nomination for governor in May. Jackson's choice: Clingan Jackson. His selection was no surprise to readers of the Vindicator (circ. 99,930), who have watched Jackson juggle a dizzying succession of hats since 1936, when he became the paper's political writer while serving as a state legislator...
John S. Knight's aggressive, ad-fat Miami Herald (circ. 258,764) supervises the public's welfare like an honest cop-and sounds at times as if it were judge and jury as well. Last week, during trial of a libel suit brought against the Herald by former State Attorney George A. Brautigam, the Herald's longtime Associate Editor John D. Pennekamp, 61, bragged from the witness stand about his paper's vigilance, turned to the judge and cautioned: "We are keeping a box score on you, your honor." The jury's score...
When the Colorado Springs Free Press (circ. 14,743) announced last week, that it was dropping its Sunday edition and boosting its weekday price (to 7?), the paper said in a Page One sales talk: "The first responsibility of a publisher is the same as that of any other businessman-to operate fairly and for motives of profit." But in fact, the Free Press, which has lost an estimated $1,700,000 in eleven years, is one of the fortunate few U.S. dailies that have not had to show a profit...
...life it is now in the black and "for sale." < Labor's Daily of Bettendorf, Iowa, a money-losing, nationally distributed tabloid for union members, whose fate is to be decided this week by a special A.F.L.-C.I.O. committee in Washington. < The eight-year-old Columbia Basin News (circ. 11,409), published in Pasco, Wash. The News has been heavily subsidized (at least $500,000) by the I.T.U., is being sued by the crusading Tri-City Herald (14,275), which charges that the I.T.U.-backed News has conspired to force it out of business...