Word: circe
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...reliable, respectable Republican Herald Tribune, longtime morning rival of the good, grey and sometimes Democratic New York Times (circ. 623,000), Publisher Reid, then 29, confidently prescribed such bitter potions as brassy circulation-building contests and a mint-green third news section. He cut down on serious news coverage in order to trowel crime and cheesecake across Page One, souped up the gossip columns and, in fact, gave Broadway Gossipist (and onetime pressagent) Hy Gardner a powerful voice in the paper's inner councils...
...cause of Hagerty's rebuke, carried without comment in the pro-Eisenhower Chronicle (circ. 190,045) last week, was a gobbet of gossip in a syndicated column that appears in the Chronicle each Sunday under the head "Confidential Memo," by John J. Miller. The item: "Vice President Nixon is talking behind President Eisenhower's back and saying things that would be considered in the worst taste if ever printed. Perhaps the mildest statement he made at one gathering recently was, 'Sometimes I think he's just a jerk'-meaning Ike, of course...
Sinerama. Though barely old enough to vote, brash, nightclub-pallid John J. Miller is precocious enough to be Broadway's most scurrilous keyhole peeper. For Manhattan's National Enquirer (circ. 119,055), a Sunday tabloid ("The World's Liveliest Paper") that caters to subway society with a churnful of cheesecake, a flutter of racing tips and leering feature stories (LANA TURNER: A GIRL NEEDS MORE THAN A BOSOM), Miller writes what is probably the yeastiest scandal column printed anywhere. Besides his own bylined sinerama each week, thick-set ("six feet when I stand up straight") John Miller...
...daily circulation of the morning Herald Tribune. In a city where death in the afternoon is a classic newspaper fate, the three have been scrambling to regain circulatory lifeblood. even if it means draining the other fellow's veins. This week Hearst's Journal-American (circ. 585.121) launched its boldest raid on rival circulation. At the cost of "close to $1,000,000" a year for more newsprint and personnel, the paper began running complete daily stock-market quotations-a reader-fetching feature hitherto monopolized in the afternoon by Scripps-Howard's World-Telegram and Sum (circ...
...three papers, the World-Telegram is the only one hit hard enough by the circulation drop to have cut its advertising rates this summer; its sales fell 19%. compared with 16.2% for the Journal-American and 18.2% for the tabloid Post (circ. 350,814). The World-Telly has brightened its own financial section with new features, e.g., columns on Wall Street gossip, market letters and mutual funds, and switched Charles G. Haskell from his job as assistant managing editor, to run the business and financial pages. A spokesman denied that the changes were inspired by the Journal's plans...