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...mission. Today they are the fastest-growing publications in the U.S. Weekly Newspaper Representatives, Inc. reported last week that the 8,478 weeklies in the U.S. in 1956 reached a paid circulation peak of 18,529,199, up 6.5% over 1955. Estimated gain for the 1,700 dailies (total circ. more than 56 million): about 2%. Advertising in weeklies increased 1.2% to a record $112 million; this includes a 30% jump (to $25 million) in national ads since 1954 v. an estimated 10% gain for dailies. Said W.N.R.'s Eastern Sales Manager Robert Moore: "The weekly editor used...
...watchdogs of local governments in hundreds of U.S. communities, whose problems, aims and achievements go largely unrecorded in the metropolitan press. "We wouldn't be here if the dailies hadn't created the void in the first place," says a staffer on Seattle's weekly Argus (circ. 5.142), which has beaten the city's dailies on big local stories. Last week the Argus came out with a scorching editorial -first to appear in any Seattle paper- condemning the Teamsters Union in Dave Beck's home town for its "affront to the public" in refusing...
John Gurwell, publisher of Houston's suburban Bellaire Texan and River Oaks Times (combined circ. 6,958), says that weeklies "are giving back the home town" to suburbanites who have lost contact with community responsibilities...
Boilerplate & Bumpkin Prose. In many areas, fast-growing suburbs have produced weekly and semiweekly chains that are as slick in appearance and informative in content as their city cousins. Chicago's Arlington Heights Herald and seven other suburban weeklies (combined circ. 20,630) owned by Paddock Publications led all U.S. weeklies last year in advertising volume. Cleveland's Heights Sun-Press (circ. 29,000), serving 14 communities, runs a regular Washington column on subjects that affect suburbanites, boasts that none of the political candidates or school bond issues it has backed in twelve years has been defeated...
...their fins, fantails and flanges, they have been the object of an extraordinary amount of comment. Some of it has been admiring, some has been funny, and some-from motorists who want more fish and less fin -has been downright bitter. Last week in the New Republic (circ. 29,453), Cartoonist Robert Osborn had his say (see cuts) with sharp effect...