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...masthead of Publisher Marshall Field's Chicago Sun-Times (circ. 630,000) appeared a new name last week: "Marshall Field Jr., assistant publisher and associate editor." After a 3½-year apprenticeship, young (33) "Marsh" Field had taken over the dominant editorial role in the round-the-clock tabloid that some day he will...
Morning Menu. Gone from Page One of the morning edition, which competes with Bertie McCormick's Tribune (circ. 955,000), was the banner-and-big-pictures treatment of the standard tabloid. In its place, readers got smaller cuts and news stories. The new Sun-times team gave most of the Page One play to national and international news instead of local stories...
Matinees & Poetry. Helen Hokinson was the recording secretary of the clubwoman, the gentle, penetrating chronicler of the upper-middle-class matron. In 24 years of cartooning for The New Yorker (circ. 325,000), she limned her ladies with pen and wash more than 1,700 times-at the dressmaker's, in banks and bookshops, at matinees and flower shows, bridge clubs and poetry societies...
Lord Kemsley's unsexy, unsensational Sunday Times (circ. 521,000) rushed to defend its more wayward and widely read sisters: "Is it not time that those who . . . make such attacks should . . . particularize the journals which they wish to pillory?" It was true, as the Sunday Times said, that not all the Sundays were devoted to rape, robbery and remorse; two (the Sunday Times itself and the Observer) were sober news and feature weeklies, and several others were only mildly sensational. But some of the scandalmongering and crime stories of the biggest British Sundays made even U.S. tabloids seem...
Card-Playing. Still far out in front in the circulation parade is Britain's (and the world's) biggest newspaper, News of the World (circ. 8,320,000). In one recent issue, News of the World readers were served up such titillating headlines as WOMAN SCREAMED IN BUS QUEUE, CLERK WITH SPLIT MIND IN 4 A.M. HOTEL SCENE; UNCLE AND PARENT TO SAME CHILDREN; MEN THRASHED PIG UNTIL IT DIED. But what really sells the News of the World is not its headlines but its detailed, deadpan reporting of court testimony in all manner of sex and criminal...