Word: circe
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...average general practitioner is not necessarily careless when, after a long day of rounds and "office hours, he dozes over the medical journals which are supposed to keep him up to date on his profession. Even the widely read (circ. 130,000) Journal of the American-Medical Association is printed in forbiddingly long columns and crammed with purposefully dull medical jargon, often in small type. Its illustrations are hard-to-read charts or muddy photographs...
When the Sept. 1 issue of Vogue (circ. 345,358) went on sale last week, Editor Carmel Snow of the rival Harper's Bazaar (circ. 321,325) gasped in dismay. Leading off the magazine was a 17-page view of the new Paris fashions. It was a big beat, with photographs and sketches of dresses by such big names as Dior, Fath and Paquin. What horrified Editor Snow was not the new geometric look, but the fact that it was in Vogue at all. Harper's Bazaar had not carried the pictures; it had understood that...
Flair's Fleur, 39, who was a topflight advertising executive before she became the third wife of Publisher Cowles three years ago, will keep on doubling in brass as an associate editor of the picture magazine Look (circ. 3,075,000) and the three-month-old, capsule-sized newsweekly Quick, now up to 400,000, according to Mike Cowles...
...publisher of both the morning Winston-Salem (N.C.) Journal (circ. 49,048) and the afternoon Twin City Sentinel (circ. 33,205), Secretary of the Army Gordon Gray has a newspaper monopoly-and it worries him. Back in 1937 when he was 29 and a millionaire tobacco heir, Gray and a syndicate of big businessmen wanted to start a newspaper to compete with the Journal and Sentinel monopoly. He ended up buying the two papers for more than $1,000,000 when the owner threw in the towel. Gray still wishes Winston-Salem (pop. 90,000) could afford two independent papers...
since broken its neutrality promise, was not only the oldest newspaper in the West but one of the most politically powerful little dailies (circ. 10,565) in the U.S. In honor of its centennial, the New Mexican published a 124-page edition, in which such long-departed local heroes and villains as Billy the Kid, Geronimo and Archbishop John (Death Comes for the Archbishop) Lamy made posthumous headlines. The New Mexican's tough, fighting Editor Will Harrison suspended his running feud with New Mexico's Governor' Thomas Mabry long enough to print a historical sketch under Mabry...