Word: circe
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...Mullen, 3) Field IV, 4) Carl J. Weitzel, vice president and treasurer of Field Enterprises, Inc. An advisory board of 47 educators and clergymen will try to help the magazine aim a little higher than its biggest rivals, the A & P's giant Woman's Day (circ. 3,000,000) and 15-year-old Family Circle (1,200,000), which is sold in Safeway and other chain stores. American Family, a new version of an idea Mullen tried during the war, will sugar-coat its articles on family problems with cartoons, recipes, fiction and gossip about celebrities...
With the Star eclipsed, Seattle became another city without a balanced editorial diet. John and Anna Roosevelt Boettiger, the only other publishers to promise variety, had sold their weekly Home News, to concentrate on their struggling (circ. 8,300) daily Arizona Times in Phoenix...
...readers of the faded Seattle Star (circ. 70,000), the two editorials were a little hard to reconcile. One ran on the editorial page. It boasted that the city had grown 33% since the 1940 census. Crowed the headline: SEATTLE'S BEST YEARS ARE AHEAD. But on Page One another, sadder editorial said that the Star would not be around to enjoy them. Bled by "terrific increases in every item" of publishing costs, the paper was folding up that...
Even with its dying breath, the once-vigorous, lately spineless Star told less than the whole truth. It had just been swallowed-but did not say so-by the affluent and conservative Seattle Times, which would now have the afternoon field all to itself. For the Times (circ. 176,000), the deal was a bargain: at the markdown price of $360,000 it got the Star's precious newsprint contract. It also nipped young David T. Stern's threat to buy the paper and restore the lusty liberal voice that its late founder, E. W. ("Lusty") Scripps, gave...
...into the black. Except for a couple of war years, it had gone profitless under Founders Joseph M. Patterson and Robert R. McCormick. And it had failed to pay its way for their successors, Bernarr Macfadden and Paul Hunter. A weekly until last February and a fortnightly since, Liberty (circ. 1,600,000) will now be a 10? monthly...