Word: circe
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...added 600,000 customers, passed 3,000,000 circulation. But the Tory Express, which has the biggest daily circulation in the world, picked up another third of a million, seemed likely to hold a safe lead with its dizzy 3,800,000. In the ruck: the Communist Daily Worker (circ. 106,000), which tripled its coverage of women's news, and lured only 3,000 new buyers...
...graduate of Click, Look and the Annenberg Radio Digest, Purdy edited OWI's wartime propagandistic Victory (nine languages, more than 1,000,000 circ.). His job at Parade will be to put some punch into the not-so-bad, not-so-good pictorial while foghorn-voiced Red Motley puts some ads into...
Housecleaning, the Easy Way. So far, in Motley's regime, Parade has made a healthy circulation gain from 2,100,000 to 3,650,000. But it has taken a terrible beating in advertising-while its competitors, Hearst's American Weekly (circ. 8,804,881) and This Week (8,281,339) have stayed almost as fat as ever. Cause: a poorly timed 60% boost in rates, announced before Motley's arrival...
...Herald's competitor, the round-the-clock Daily News (circ. 280,000), was not cheering. On the Guild's Los Angeles list, it was next...
...Tomorrow's five years, that unexceptionable policy had not been able to make ends meet. The 35? monthly (circ. 25,000) had gone into the red on every issue, was still eating up about $15,000 a month. What kept it going, besides Eileen Garrett's own money and implacable will, was a silent partner, Representative Frances Bolton (R.) of Ohio...