Word: circe
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Like the loyal Westchester and Long Island commuters who would not think of boarding their homebound trains without it, the old (112 years) New York Sun dresses conservatively, does its huffing & puffing in genteel tones, and ordinarily abhors the idea of making a scene. It seldom surprises its small (circ. 294,000) clientele, many of whom consider the independent Democratic New York Times unforgivably radical (the Times supported Roosevelt...
...weeks. As the new series developed, opposition editors sighed; baby-faced Harry Reutlinger, city editor of the Herald-American, was turning his journalistic cartwheels again. They had given up hoping he would fall on his face; but they still marveled at the razzle-dazzle that has pushed his paper (circ. 562,000) out in front of the competing Times and Jack Knight's Daily News...
Then Anthony made his big killing with a flash success called Ballyhoo (top circ. 2,000,000), which was full of pretty good and not so good humor based on the repetition of the name Zilch. Ballyhoo satire on American advertising made so much money for Editor Anthony during the depression that he had a hard time staying broke. But he did: he blew it on a Broadway revue, on a trip to Europe (which bored him), on openhanded loans, on the horses, on bigger-than-ever drinking bouts...
...TIME'S British imitator (circ. about...
Today his paper (circ. 37,000) is the largest in the state, outside of Milwaukee; it makes its combative editor $25,000 to $40,000 a year. Evjue's readers, like his employes, know him for a headstrong, softhearted character who can't help pouring advice and vituperation on friend & foe alike...