Word: circe
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...weekly whose parent company also owns the National Enquirer and Weekly World News, that may be a distinction akin to being the grande dame of the whorehouse. In this week's issue, the Star (circ. 3.2 million) purports to describe the bedroom romps of Kirstie Alley ("Kirstie Alley: I Lured Men by Promising 3-in-a-Bed with Mimi Rogers") and the psychological torments of Julie Andrews ("Julie Andrews: Sound of Music Drove Me to Shrink"). For many readers, tabloids are nothing more than the print equivalent of candy bars -- fun but insubstantial. But when it comes to his cover...
Until last week Dallas had the increasingly rare distinction of being a two- newspaper town. The rivalry between the Morning News (daily circ. 406,800) and the Times Herald (200,700) was a spirited one. But the old-fashioned newspaper war finally had a casualty. The 112-year-old Times Herald said last week it would cease publication and sell its assets for $55 million to A.H. Belo, the parent company of the Morning News. The Times Herald publisher, John Buzzetta, said he decided to shut down the paper after approaching more than 100 potential investors during the past year...
Getting Dirt into the right hands -- the target age is 14 to 20 -- was a matter of finding out where the boys are. The first issue has been given savvy packaging as a separate 23-page supplement to the September copy of Sassy (total paid circ. 631,000), and to make certain that female readers get the message, its editorial page urges them to "please give the enclosed Dirt to a guy." In fact, more than 100,000 male teens were already reading Sassy, whose lunchroom lingo -- "icky" is an acceptable adjective -- and chatty tone have made it a solid...
...take a model only so far. She must still impress the fashion-magazine editors, who make and break careers. Though the magazines offer next to no money -- models get less than $300 for a Vogue cover -- they provide cachet and prestige. Among the dozens of fashion publications, Vogue (U.S. circ. more than 1.2 million) is the most powerful. The magazine maintains its hold on the market, says Grace Coddington, fashion director of the U.S. edition (there are nine Vogues around the world), in part because its top photographers do not work for competitors of Conde Nast, Vogue's parent company...
Neuharth struck again last month when the Oakland Tribune (circ. 137,000), America's only black-owned metropolitan daily, announced it was about to go bankrupt. In a highly publicized rescue, the Freedom Forum committed $7.5 ! million in loans and guarantees to the Tribune while Gannett swallowed $29 million of the newspaper's debt. Freedom Forum acquired rights to one-fifth of the Tribune...