Word: circe
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...tired gray lady of Philadelphia suddenly showed signs of youthful abandon. She underwent a facelift, retook her maiden name, and declared she would no longer laze around for half the day. So, late last year, the decorous but declining Evening Bulletin (circ. 517,000) rechristened itself the Bulletin and emerged with a crisp new design enlivened by extensive use of color, a greater emphasis on sports and local news and, most important, a new edition on the newsstands by 7 a.m., three hours earlier than before...
...that produce both morning and afternoon editions. Only two dozen of the nation's 1,753 dailies publish all day, and most are in relatively small, one-paper cities. But in the past couple of years some big-city afternoon papers have added morning editions: the Detroit News (circ. 634,000), Dallas Times Herald (251,000), and Oakland Tribune (164,000). Other papers are considering the move, among them the financially beset Washington Star (329,000), which has renegotiated its union contracts as part of a long-term campaign for revival (see following story...
...since P.M.s usually start their presses before noon, they often can print only updated versions of stories that first appeared in competing morning papers. Says Dallas Times Herald Managing Editor Will Jarrett, whose paper in September introduced a morning edition to do battle with the bigger morning News (circ. 283,000): "Before, everyone was beating us, no matter how hard the writers and editors tried." Now, he adds, "we can get out with the breaking news, then go back and do some interpretation in the later editions. It's fun." The move has boosted the paper's circulation...
Quaint as that query may sound to an American, the impending shutdown of the venerable Times and Sunday Times of London is no footling affair to an Englishman. The gloom among Britain's Establishment could be as thick as suet pudding if the Times (circ. 293,000)-the nation's newspaper of record and the favorite forum of impassioned letter writers -suspends publication this week, as now seems likely. Equally wretched will be the 1.4 million readers who look to the Sunday Times for its weekly compendium of news coverage and lively analysis...
...days later, Penthouse Publisher Bob Guccione stopped Viva (circ. 361,000), the women's magazine he launched the same year New Times was born...