Word: circe
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Most of the successful city magazines have borrowed-some of them heavily-from the graphics, format and trendy chic of New York (circ. 364,000), the pacesetting weekly first published as an independent magazine by Clay Felker in 1967. (Felker had been its editor in an earlier and simpler incarnation, when it was a Sunday supplement of the now defunct New York Herald-Tribune.) Regular features akin to Felker's "The Underground Gourmet" (budget-minded restaurant reviews) and "The Passionate Shopper" are staple fare, and New York's penchant for parlor-game lists ("The Ten Worst Judges...
...Texas Monthly (circ. 185,000), based in Austin, is a city magazine that covers an entire state with an enthusiasm that reflects the youth of Publisher Michael Levy, 29, and Editor William Broyles, 31. Levy, a Wharton School of business graduate who had practically no journalism experience before starting Texas Monthly, gave up the idea of confining a magazine to Houston or Dallas because neither city seemed likely to provide a circulation of 100,000-the minimum he felt he needed to succeed. Instead, three years ago, he started a magazine that would appeal to urban dwellers anywhere...
...Chicago (circ. 140,000) began life 24 years ago as Chicago Guide, a supermarket giveaway that listed radio programs of the city's classical music station, WFMT. In 1971, Publisher Raymond Nordstrand, 43, who came to Chicago from WFMT (he is still its station manager), decided to add articles and start selling the magazine to the public. Since then it has become one of the fattest books in the country. Today, a typical 230-page issue carries more than 100 pages of advertising. Last year Nordstrand dropped the "Guide" from Chicago's title. But on the inside, Chicago...
...Philadelphia (circ. 122,000) has no peers among city magazines in investigative reporting. Among the imaginatively illustrated magazine's bigger muckraking scoops: the revelation that a Philadelphia Inquirer reporter was blackmailing banks and businesses by threatening to give them bad publicity (the reporter was suspended from the Inquirer and eventually convicted), and an expose detailing how local politicians had fouled up Philadelphia's Bicentennial celebration by mismanaging funds (as a result, the city restored to the welfare fund $500,000 that it had earlier diverted to the Bicentennial). Philadelphia 's success is due to the unwavering localism...
...Angeles (circ. 100,000), now owned by a medical-book publisher, was once eagerly sought by New York's Felker. Los Angeles has developed over the past 15 years into a smooth, narrow-focus magazine that is deliberately preoccupied with helping its readers to "get the good life together" and, like many of its affluent readers, only mildly concerned with Los Angeles politics and problems. "City government is just not a spectator sport here as it is in other cities," explains Editor Geoff Miller, 39, who joined Los Angeles shortly after graduating from U.C.L.A. The sport in Los Angeles...