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...West Germany and Israel. The franchise holders last year took in $45 million, up $16 million from 1970, largely from registration and other fees; they turn 10% over to the parent company. The parent company in addition distributes a bestselling Weight Watchers cookbook and publishes a Weight Watchers magazine (circ. 550,000) that is crammed not only with recipes for low-calorie meals but with fashion, travel and even astrological advice. For the past four years, the organization has licensed two food companies to market frozen dinners (fish, turkey, chicken and veal) and a line of low-calorie soft drinks...
...Tulsa community. He is a director of the Tulsa Chamber of Commerce and of one of the city's largest banks. He belongs to Rotary. His operations are vast. Besides supporting the 1,400-student university, the Oral Roberts Evangelistic Association publishes a monthly magazine called Abundant Life (circ. 1,200,000) and a quarterly inspirational guide called Daily Blessing (circ. 400,000), plans his television shows, and promotes his radio program to 165 stations. All together, the Roberts empire generates more mail than any other Tulsa concern, including Shell Oil's national credit card office. As indeed...
...highly conservative Loeb cannot be dismissed. Party leaders in Washington guess that his support will build both Yorty's and Ashbrook's showings to perhaps 15% each, far more than they could have achieved on their own. It is not just that the Union Leader (circ. 63,000) is New Hampshire's only statewide daily newspaper. Of at least equal importance is Loeb's special perception of the world and its reflection in the Union Leader's pages...
...editor and onetime owner of the Saturday Review (circ. 662,000), Norman Cousins was for 31 years the undisputed boss of his profitable, determinedly middle-brow magazine. Cousins, 56, agonized last summer (TIME, July 19) when the Review was sold by Norton Simon, Inc., to a pair of young publishing entrepreneurs, Nicolas Charney and John Veronis, who had made a success of Psychology Today. Cousins eventually decided that he could get along with the new owners; last week, though, they revealed plans to revamp the Review and use it as a springboard to something Cousins may have trouble recognizing...
...newspapers represented at Columbia University's American Press Institute had investigative reporters. Last year, three-quarters of the same papers boasted at least one. "It's one of the hopes for this business," says Arthur Perfall, associate editor of the Long Island tabloid Newsday (circ. 427,000), a leader in the trend. Newsday has not one investigative reporter but a permanent team of four, sometimes raised to eleven for special projects. It is headed by Robert Greene, a 300-lb., 42-year-old veteran newspaperman who worked with Bobby Kennedy as a staff investigator for the Senate Rackets...