Word: circosta
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...Speer and Lowell Paxson, the program was originally seen in just 125,000 homes in Florida. After going national in July 1985, the show now reaches more than 10 million cable households over the Home Shopping Network. A rotating crew of 24 hosts with such names as Budget Bob Circosta and Bubblin' Bobbi Ray dangle and demonstrate products, while operators on 400 toll-free lines plug the orders into video-display terminals...
...club has attracted a cultlike following, partly because its hosts chat with callers on the air. "Well, Laura, can you believe this price?" asks Circosta of a caller from Sandusky, Ohio, as he displays a unicorn-shaped pendant and earring set, marked down from a "suggested retail" of $35 to $7.75. When callers sign off, Circosta salutes them with a toot from the program's trademark: a rubber-bulbed horn. It may be corny, but the recipe works. HSN's net sales for the fourth quarter of fiscal 1986 hit $53.4 million, up from $4.9 million during the same period...
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