Word: circuit
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...audience's feeling about a film at Toronto can become infectious, creating a festival fever and inducing the captive Hollywood press corps to spread the word. "It's an amazing platform," says Ray. A star who works the Toronto party circuit, as Jamie Foxx did tirelessly in 2004 for Ray and as Penélope Cruz did last year for Volver, gets favorable media coverage simply by being available and photogenic. Even a screw-up, like the broken projector at last year's midnight Borat screening, can be a buzz-builder if the celeb plays it right. Sacha Baron Cohen...
Ever since that moment, making stops on the talk-show circuit is as expected a part of campaigning as attending state fairs and rubber chicken fundraising dinners. For politicians who have all too few opportunities to show off a more relaxed and human side, these appearances with the same hosts who crack one-liners at their expense allow them to let their guard down, clown around and, most importantly, connect with some voters who otherwise aren't paying any attention to the campaign. "The more people get to know Hillary, the more they like her," explained Clinton campaign spokesman Isaac...
...Rove will join the speaking circuit, write a book and probably teach some college classes in Texas. "He always loved to lecture," says a friend and colleague from the White House. Will he get back into the political fray, perhaps by advising the 2008 Republican nominee? "I'm inclined to doubt it," says a source close to Rove. "But with Karl you never know. He loves this stuff. It'll be hard for him to stay away. Politics is in his blood...
...also this circuit, the scientists are convinced, that explains déjà vu. Every so often, they believe, the pattern-separation circuit misfires, and a new experience that's merely similar to an older one seems identical. "It doesn't happen very often to most people," Tonegawa says. Intriguingly, some people with epilepsy have this experience all the time. "Epileptic seizures involve random firing of neurons in the temporal lobes, which include the hippocampus," he says, and that could scramble the circuit...
...lead to a drug or therapy--not yet. And if it does, nobody is likely to focus on déjà vu, a mere side effect of memory. But a fuller understanding of how the hippocampus works could lead to the creation of a drug that strengthens the pattern-recognition circuit, which could help people overcome fearful memories that are triggered by associations with a familiar-seeming place (like a dentist's office). Of course, if you strengthen the circuitry too much, you might get the opposite illusion: jamais vu, in which you get the eerie feeling that you've never...