Word: circula
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Dates: during 1970-1979
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...late '60s, in the midst of sup posedly affluent times, The New Yorker fell upon bitter days: tumbling circula tion, reduced advertising. Reluctantly, Eustace Tilley wiped off his smirk and rolled up his sleeves. For the first time in its history, the magazine printed a table of contents. Soon afterward, a bold pro motional campaign was launched, an nouncing that The New Yorker, yes, The New Yorker - which in palmier days had had a waiting list of advertisers - was actually soliciting business. Fortunately, the enterprise had accumulated enough wealth - and enough loyal writers, art ists and subscribers - to weather...
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