Word: circulars
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Dates: during 1960-1969
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...Macy's expansion, which has doubled its stores and sales in ten years, is far from over. Within the next four years ten more stores will be added in such places as Topeka, Kans., Stockton, Calif., Livingston, N.J., and Queens, N.Y., where Macy's is building a circular store with parking ramps along the outside. More significantly, the firm is again moving into downtown areas (for example, in New Haven and Sacramento), a locale that Macy's and other retailers downgraded in the postwar rush to build branches in the suburbs...
...mechanically v. only 1% at the end of World War II. One company, two-year-old Gates Cyclo Inc., has seized a tenth of Denver's egg market with an automated egg "factory" whose caged hens are moved past conveyer-fed food and water troughs in climate-controlled circular buildings: the plant covers only three acres, runs 24 hours a day with a staff of 18. Today's cattle live in sanitary quarters, surrounded by stainless steel and the strains of classical music...
...view of the imaginative school authorities at Greeley, Colo., conventional schoolhouses are square. So Greeley, in what is perhaps the most recent radical transformation of a school district's plant, has built four new schoolhouses that are circular or hexagonal. Moreover, they have no windows, and one of them has carpets on all the floors. "We know that a good teacher and a good blackboard are the fundamentals of teaching," says Leslie K. Grimes, school superintendent in Greeley. "But we also think that the good teacher can do better in a comfortable, air-conditioned room without noise and glare...
...visiting Greeley this fall to learn and imitate, see two schools that are round, with wedge-shaped classrooms surrounding cores of service rooms; another that is a cluster of three hexagons with cable-hung, sprayed concrete roofs; and a fourth-Sherwood school-that consists of four adjoining circular structures all containing V-shaped classrooms, plus an equal-size domed play area with infrared heating for cold days. Sherwood school is thickly carpeted in a beige, all-wool "acoustical floor covering." Parents call it the Sherwood Hilton, but Grimes is quick to tell them that the $21,000 cost...
Often, esthetics enters usefulness by the back door. The late Dr. Peter Schlumbohm used the chemical principle of filtration to make the trim Chemex coffeemaker, then simply placed a disk of filter paper inside a circular housing to make a new kind of fan. Spun by a motor, the rippling paper edges cast air through the rim by centrifugal force. A ban vivant of the first order, Schlumbohm made a rapid, but esthetic, champagne cooler just because he felt bachelors should not be caught short when unexpectedly entertaining women...