Word: circusing
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...opening night of the Ringling Brothers circus in Manhattan's Madison Square Garden this week, the beasts took second billing to beauty. Among the scheduled attractions: Marlene Dietrich, in a ringmaster's uniform that would have had Barnum himself barking with pride. The occasion: a three-ring benefit performance for cerebral-palsy victims...
...auditorium of Winthrop College (Rock Hill, S.C.), some 1,500 high-school kids gathered one morning last week for a strange affair. They had come from all over the state, chatting and giggling as merrily as if they were about to see a circus. What they actually did see was apparently just as entertaining-even though it bore the ponderous title of Fourth Annual Latin Forum...
Perhaps in a sentimental mood, the academy gave the Oscar for "best picture" to Cinema Pioneer Cecil B. DeMille, 71, for his moneymaking circus extravaganza, The Greatest Show on Earth (already No. 2 on Hollywood's list of all-time big grossers...
...Count d'Orgel, in fact, was a lineal prig, living & breathing for social ritual The Orgels met François de Séryeuse at the circus one night and invited him to lunch. Soon he and Mahaut were talking about their childhood lives in the country. François words refreshed her like a gift of wild flowers...
Over them all it has Business Week, the main tent in the profitable McGraw-Hill circus, which made $3,272,505 net after taxes in 1952. Last year, Business Week ran more ads than any other magazine in the world (5,502 pages), and took in an estimated $12 million. Business Week is run by Managing Editor Edgar Grunwald, 43, a McGraw-Hill veteran, while Editor & Publisher Elliott V. Bell, onetime New York State superintendent of banking and Dewey aide, looks after broad policy. The magazine puts little premium on literary graces, but tells businessmen in their own language what...