Word: cisco
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Dates: during 2000-2009
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...this Westin Hotel Convention Center, just east of San Jose, Calif., a revival meeting is in progress. Cisco Systems CEO John Chambers, 50, struts across the stage wearing a gray tweed suit and preaching the gospel of the network to a packed, 8,000-strong congregation of the converted. We have made great strides, Chambers drawls in his West Virginian birch-beer-sweet voice, but we need to be ever vigilant, for around the corner, right outside this hall, lurks the enemy--Nortel, Lucent and start-up companies we've never heard of, jesters who would steal our cybercrown...
...audience, consisting of the truest of true believers--Cisco employees--is an easy sell. Chambers and Cisco have made at least 2,500 of Cisco's 23,000 employees stock-option millionaires, which in turn has convinced the rest that they too will be millionaires. Investors have also got Cisco's brand of router religion, as the stock has split eight times and risen about 8,000% in the 10 years since it went public at $18 a share. One share of Cisco bought in 1990 is worth $14,000 today. The company, founded by John Morgridge as a technology...
...Cisco's principal products are routers--souped-up computers that sort the streams of information packets that whiz throughout the Internet. As it happened, routers turned out to be the indispensable heavy artillery of the digital revolution. As the Internet has grown, so too have the demands for bigger, faster, better routers. Today, Cisco manufactures gigabit routers that can handle a billion bits of information a second. Coming soon, as bandwidth requirements increase and Internet traffic doubles every 100 days--and as we consumers increasingly upload and download video, voice, music and data--Cisco will be ready with terabit (trillion...
This confluence of technical expertise, market opportunity and ruthless efficiency has made Cisco the fastest company in history to reach $100 billion, $200 billion and, last month, $300 billion in market capitalization, leaving it the third largest company in the world behind General Electric and Microsoft. Cisco has built dominant market share in a crucial high-technology industry--controlling 50% of the $21 billion business-network market, where it has obliterated once formidable rivals like 3Com, Cabletron and Bay Networks. "We definitely are in the sweet spot," says Chambers of Cisco's prospects. "The whole network business has become...
...order to maintain Cisco's unprecedented growth rate, Chambers believes he has to remake the company into a great consumer brand. "Three years ago, we didn't care if anyone knew who we were," he admits. "The decisions that mattered were made deep inside companies." Today, making its brand as well known as Intel's or Hewlett Packard's is vital to Cisco's mission of building the New World Network...