Word: cisco
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Dates: during 2010-2019
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...Cisco's CRS-3 router made a bit of a splash when it was announced on March 9, but the power of this new device hasn't yet sunk in. Consider: The CRS-3, a network routing system, is able to stream every film ever made, from Hollywood to Bombay, in under four minutes. That's right - the whole universe of films digested in less time than it takes to boil an egg. That may sound like good news for consumers, but it could be the business equivalent of an earthquake for the likes of Universal Studios and Paramount Pictures...
...Cisco's superrouter is expected to turn what is now the equivalent of a country road into an eight-lane superhighway for Internet data traffic, including 3-D video, university lectures and feature films such as Harry Potter and the Half-Blood Prince and The Twilight Saga: New Moon. "Video is the big driver behind all this," says analyst Akshay Sharma of technology-research company Gartner Inc., noting that voice and texting will soon be overtaken by richer multimedia content and applications. (See TIME's tech buyer's guide...
...routers are not the only cause of bottlenecks, and Cisco is not alone in working to maximize the Internet's full potential. Google is also concerned about the speed limitations imposed by wires that run to the home. Last month, Google, best known for its search engine, announced plans to test ultra-high-speed broadband networks that would deliver Internet content to residential subscribers at speeds of 1 gigabit per second - 100 times as fast as the top speed available today. This would allow consumers to complete a PC download of a Hollywood blockbuster like Avatar in about 72 seconds...
...Google has real success with this trial, it will percolate, and people will need to copy it," says Sharma, who is based in Fort Lauderdale, Fla. However, such a quantum leap in bandwidth would need the support of Cisco-style routers in the background to deliver on its promise beyond the pilot stage...
...MPAA declined to comment specifically on the Cisco breakthrough but said it supports technological innovation. Meanwhile, both the MPAA and the RIAA continue to fight emerging technologies like peer-to-peer file sharing with costly court battles rather than figuring out how to appeal to the next generation of movie enthusiasts and still make a buck. These younger consumers prefer to shop for movies online, watch them at their leisure on mobile devices and desktops and share them with friends. The studios and music labels have to figure out how to fit into that lifestyle, or else risk becoming obsolete...