Word: cisco
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Surely tomorrow's giants will come from the sectors that are revolutionizing business, no? They well may. But remember the stupendous scale we're talking about: combining IBM, Microsoft, Intel and Cisco, for example, wouldn't even come close to hitting our $200 billion mark. That fact points up a hard truth about corporate size. Infotech--or telecommunications or entertainment--may well be the world's largest industry in coming decades, but that doesn't mean it will harbor the world's largest company...
...commercials that are the most interesting part, though: the really important advertising is hiding in plain sight on the field. The Microsoft Mustangs are playing the GM Generals at Cisco Stadium in a town called Ciscoville--formerly known as Philadelphia. Corporations will pay big money for the right to digitize logos onto the T shirts of the fans in the stands. Logos of sponsors won't be painted on stadium signs or on the field anymore. Thanks to a trend that is already happening, they'll be digitally embedded in the image on your screen. The logos you see will...
...Terrible Tuesday--the day the NASDAQ fell 13.6% but got almost all of it back in a matter of hours--are now worse off for their efforts. The index finished on Friday at 3321, well below the week-earlier bottom of 3649. Investors who had smugly picked up Cisco at $64 and watched it rebound to $76 were by late last week the proud owners of a $57 stock. That will probably work out for them longer term. But raise your hand if you think such chastened buyers are going to bottom feed hungrily again real soon. Even if they...
...plight of the e-tailers and information providers sharply separates them from their more resilient Internet and technology brethren that have been able to show--ta-da!--actual profits. Companies like Cisco, whose routers switch bits and bytes around the Internet, and Yahoo have seen their stocks rebound after each recent tumble. Shares of Cisco, a company with $12 billion in 1999 revenues, fell to $64 during the worst of Tuesday's carnage but at week's end rallied to $74.94, about 10% off their peak of $82 for the past 12 months...
Yeah. The world ended. The fact that the NASDAQ may have hit a new high by the time you read these words doesn't erase the vague sense in dotcomland that the party, if not quite over, is definitely winding down. It's behemoths like Cisco and Intel that are keeping the NASDAQ afloat. The Web bubble is bursting. Has burst. Which means that some of us now roaring toward online glory may instead face that Wile E. Coyote moment when you look down and realize you just sprinted off a cliff...