Word: citgo
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Dates: during 1960-1969
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...Bick pick-up is a public spectacle. A patent-leather red-head comes in. Tall, about 30, as subtle as the Citgo sign in Kenmore Square. You just know she's a whore. She sits down next to some guy wearing a suit. "Wanna buy me some coffee?" is the line. Looks him right in the eye. Then they go out. There's something about the frank way that she looks at him. O.K., baby
...Committee on Beautification that will make specific recommendations to the President on coordinating the work of some 20 federal agencies dealing with recreation and natural beauty. Executives of all the major oil companies have met with Mrs. Johnson in the White House to discuss their wayside service stations; CITGO has issued a landscaping manual to its 488 station operators, will underwrite $700,000 of new planting...
Giveaways provide Detroit with another opportunity. In current contests, for example, CITGO is offering a Mustang, and Tetley Tea and Purina Dog Chow are offering Pontiacs as prizes. Thom McAn is introducing a new shoe named GTO, will give away 20 Pontiac GTOs and carry splashy signs in its 850 stores showing pictures of the car as well as the shoe...
Cities Service badly needs a manager. It has dropped from ninth to eleventh place as an oil and gas producer, six weeks ago changed its brand name to Citgo and its pumps from green and white to red, white and blue to stimulate sales. The company has diversified into copper mining and cable production, printing inks, fertilizers, and even real estate (a string of five Wall Street skyscrapers). It now gets about 60% of its $1.17 billion operating income from non-oil sources. To handle this complex, the directors wanted someone with broad management background-and Burns seemed...