Word: citgo
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Dates: during 1980-1989
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...fans to near by Fenway Park, students to Boston University, and, on every Patriot's Day in April, weary runners to the last half-mile of the city's famed marathon. With its red, white and blue neon pulsating gaudily above the rooftops, the sign advertising Citgo, the Cities Service Company's trademark, somehow seemed right for Boston; for all its tackiness, the great ad in the sky fitted in. But now a threat looms over the garish and beloved landmark: Cities Service wants to tear it down...