Word: citibank
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Dates: during 2000-2009
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...Robert Rubin’s Citibank contract...
...Robert Rubin’s Citibank contract...
...Robert Rubin’s Citibank contract...
...such companies as Citibank, McDonald's and Motorola are hustling to tap India's burgeoning number of young big spenders. Brands like Reebok and Nokia are making deeper inroads than ever before. Modern malls and fast-food restaurants are proliferating among the crumbling British colonial buildings and ancient monuments that dot India's cities. "These guys are a huge consumer audience," says Raman Roy, managing director of Wipro Spectramind, one of India's largest call-center operators. "There is a fundamental economic change happening...
...Thanks to big spenders like Kapoor, Citibank is finding that its target customer is getting younger. Five years ago, the average age of a Citibank mortgage holder in India was 41; now it's 28. As a result, the U.S. bank has introduced all kinds of programs to attract young Indians. Citibank hooked up with MTV to issue an MTV credit card designed to look like a cassette tape. ATMs are placed in locations where twentysomethings work, such as outside call centers. The bank is even targeting the under-18 crowd with a special debit card that allows kids...