Word: citric
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Dates: during 1960-1969
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...searching for a buyer for his Instant Elephant breakfast-food kernels, which pop into animal shapes when milk is added. Foster D. Snell, Inc., which is under contract to several large food firms, is developing meatless ham made of vegetable protein, cholesterol-free eggs, and orange juice without citric acid. The firm also concocts scents for leather products and other goods. "The biggest lure after sight is smell," says Vice President Kurt S. Konigsbacher...
...keeping an eagle eye on a padlocked wine cellar in the Adriatic seaport of Porto d'Ascoli. In it were 3,400,000 quarts of red wine stored in vats sealed by the police. The wine, an adulterated brew made of such confections as tar acid, ammonia, glycerin, citric acid, a sludge taken from the bottom of banana boats, and, of course, alcohol, was Exhibit A in a continuing case against 260 defendants charged with selling the grapeless vino throughout Italy. Oddly enough, those who sampled the stuff swore it tasted exactly like ordinary red table wine...
...origin of the wine's restorative power is being called into question: Ferrari wine, charged the prosecution, is artificial. Police cited a variety of recipes for making such concoctions, listing such unlikely ingredients as tar acid, ammonia, glycerin, zinc sulphate, seaweed, banana paste, citric acid, lactic acid, a pungent liquid dredged from the bottom of banana boats, and ox's blood. The prosecution also said that illegal chemical substances and hidden vats of artificial wine were seized at the Ferrari plants...
...muscle on anybody with a carefully supervised program of weight lifting and isometric exercise. Florida's Graves feeds his football players a drink called "Gatorade," which tastes like weak lemonade but is really a combination of glucose, sodium phosphate, sodium chloride, potassium chloride, sodium bicarbonate, calcium cyclamate and citric acid. It was designed by scientists to replenish the chemicals that are burned up by the human body during strenuous exercise...
...really tough go-goer hangs around the Olds-mobile 442, which squats near the main entrance. If the girl doesn't catch your eye, the color of the car will. "Lemon-lime luster" is very much like citric acid to the eye. It smarts. It glares. It offends. It's guaranteed to prevent scurvy on sight. The girl's nice, however. Her lines almost mitigate the lines she sings; like "442 -- the Groovy-go machine that will tickle your taste buds for action!" "And inside," she promised, "there are goodies galore." G-g-golly...