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...origin of the wine's restorative power is being called into question: Ferrari wine, charged the prosecution, is artificial. Police cited a variety of recipes for making such concoctions, listing such unlikely ingredients as tar acid, ammonia, glycerin, zinc sulphate, seaweed, banana paste, citric acid, lactic acid, a pungent liquid dredged from the bottom of banana boats, and ox's blood. The prosecution also said that illegal chemical substances and hidden vats of artificial wine were seized at the Ferrari plants...

Author: /time Magazine | Title: Italy: No Veritas in the Vino | 7/19/1968 | See Source »

...muscle on anybody with a carefully supervised program of weight lifting and isometric exercise. Florida's Graves feeds his football players a drink called "Gatorade," which tastes like weak lemonade but is really a combination of glucose, sodium phosphate, sodium chloride, potassium chloride, sodium bicarbonate, calcium cyclamate and citric acid. It was designed by scientists to replenish the chemicals that are burned up by the human body during strenuous exercise...

Author: /time Magazine | Title: Essay: THE GOLDEN AGE OF SPORT | 6/2/1967 | See Source »

...really tough go-goer hangs around the Olds-mobile 442, which squats near the main entrance. If the girl doesn't catch your eye, the color of the car will. "Lemon-lime luster" is very much like citric acid to the eye. It smarts. It glares. It offends. It's guaranteed to prevent scurvy on sight. The girl's nice, however. Her lines almost mitigate the lines she sings; like "442 -- the Groovy-go machine that will tickle your taste buds for action!" "And inside," she promised, "there are goodies galore." G-g-golly...

Author: By W. BRUCE Springer, | Title: Auto Eroticism | 11/17/1966 | See Source »

...items, with 18 plants in the U.S. and abroad, sales in 101 countries. Last year it started new drug and chemical plants in France, Venezuela and Guatemala, bought up three new companies. Last week Miles announced that it will double the size (cost: $6,000,000) of its Elkhart citric-acid plant, whose production has already made Miles Laboratories the second U.S. producer of citric acid (after Pfizer), with sales to the companies that make everything from baby formulas to salted nuts and frozen fish...

Author: /time Magazine | Title: Corporation: For That Great Feeling | 4/23/1965 | See Source »

Miles is even bringing change to its basic product, Alka-Seltzer-an efferescent antacid compound of aspirin, bicarb of soda, citric acid and mono-calcium phosphate. It has added to its traditional blue-labeled bottle handy tinfoil packs of Alka-Seltzer that can fit into pocket or purse, is test-marketing ginger-and citrus-flavored versions of the tablet. To convince people that they do not have to drink a gallon of water with Alka-Seltzer, the company is also suggesting in its ads that they adopt the habit of downing Alka-Seltzer "on the rocks," with only a touch...

Author: /time Magazine | Title: Corporation: For That Great Feeling | 4/23/1965 | See Source »

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