Word: citro
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Simply arriving at a Larry Ellman restaurant can be a challenge to belief. A diner bound for Manhattan's Orangerie, for instance, can be picked up and delivered at the restaurant by a customer-service Citroën painted all over with orange blossoms. In the foyer he passes a concierge ready to order theater tick ets or call home to see if the wife and children are O.K. Seated on a black vinyl banquette beneath the leaves of a plastic orange tree, he swills down a triple martini poured from a Boodles bottle and served in a pitcher...
...months ago, Fiat leaped further across national borders-and advanced the cause of European integration-by taking over France's Citroën. Agnelli personally negotiated the deal with some friends, France's tiremaking Michelin family, which controls Citroën. Agnelli sought an outright takeover, but Charles de Gaulle objected and the French government limited Fiat to a 15% holding in the firm. In fact, Fiat will get effective control of Citroen through a complex holding-company arrangement. "Have no doubts about it," Agnelli told a friend. "The merger is complete." When the Fiat-Citro...
...last spring, all the ICC's fixed teams in ports and transportation centers of the North as well as the South had been withdrawn. There were no more investigations. In Viet Nam, as in Laos and Cambodia, the ICC was constantly broke. In Saigon, its rickety Citroëns with their tattered ICC flags had become mobile monuments. At one point this year, the ICC in Viet Nam was so badly squeezed for funds that Aigle Azur, the French air charter that provides the battered, ancient Boeing 307 Stratoliners for the weekly commission flights linking Saigon, Pnompenh, Vientiane...
...Limit to Stubbornness. Why did he finally-and reluctantly-agree to such a solution? The obvious reason was that he had no other choice. Chauvinistic as he is, he is also realistic. He has long known that Citroën's decline could only be halted by some sort of a merger. For a while, he urged a merger between Citroën and other French automakers -Peugeot and/or government-owned Renault. But that plan did not even begin to work out, and last month Citroën's Bercot laid his feelings on the line. "There...
...sales: $1.9 billion) into the first Europewide, European-owned automaker. He is convinced that such a firm will be necessary in the 1970s if the European auto industry is to weather American competition. He therefore let it be known that if he could not strike a bar gain with Citroën he would look elsewhere-perhaps toward West Germany's Volkswagen. Such a combine might so overwhelm France's entire auto industry that it would crumble within a few years. Not even Charles de Gaulle is stubborn enough to want that...